Career Spotlight: Audrey Gorman
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Name: Audrey Gorman
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Tell us about your career:
I got my start in marketing for multifamily in 2022, and since then, I’ve found an industry I’m genuinely passionate about — one that constantly challenges me, inspires creativity, and connects me with some of the best people I’ve ever worked with. Today, I personally oversee the marketing strategy for a growing portfolio of 20+ properties across the Charlotte, Triad, and Triangle markets. From digital advertising, providing support to the on-site teams, to brand development, I love what I do and feel incredibly lucky to be part of this industry.
What advice do you have for someone just starting in your field:
My biggest piece of advice? Stay curious and be willing to learn everything — even the stuff that doesn’t feel “marketing-y” at first. Understanding leasing, operations, resident experience, and how budgets work will make you a much stronger marketer in this field.
Also, lean into relationships. This is a people-first industry. The connections you build with onsite teams, vendors, and fellow marketers will make all the difference — not just in your success, but in how much you enjoy the work.