10 Things We Learned About Using Tour Innovation

NAA News,
Tour Innovation
April 2019

1. Client engagement increases.

Cross reality (XR) and mixed reality (AR, VR) technologies are changing the way that people will interact with the space around them. Engagement increases by more than 300 percent when using 3D showcases on webpages. What better way to start the leasing process than with immersive experiences that allow prospective residents to literally walk multiple spaces in less time with multiple options.

2. Leverage social media.

Virtual tour links are just the beginning. Leveraging the Facebook and Google Street View with navigable, 360-degree photos adds immediate access to market our properties. Improve conversion rates and reduce days on market by utilizing a wide exposure to free resources.

3. Technology creates options.

The 3D content can be viewed on all digital platforms, so no one misses the chance to explore. Plus, the use of VR on new headsets and gaming platforms makes that experience even more realistic.

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