Supplier Spotlight: Reagan Flaherty
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Name: Reagan Flaherty
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Tell us about your career:
I’ve worked in telecom for nearly 17 years and have had a front-row seat to the evolution of communication technology. I’ve seen the shift from traditional cable and DSL to the rise of fiber—what was once a luxury is now a necessity. Over the years, I’ve helped properties and communities adapt to these changes by bringing in the infrastructure that supports how people live, work, and connect today. It’s not just about faster internet anymore—it’s about reliability, smart home integration, security, and future-proofing entire communities.
This industry moves fast, but staying grounded in relationship-building and truly understanding the value we deliver has been key to my success. Fiber isn’t just technology—it’s the foundation for everything modern tenants expect.
What advice do you have for someone just starting in your field:
If you're just starting out in the fiber internet or telecom sales space—especially on the MDU (multi-dwelling unit) side—here’s the advice I’d offer based on my own experience:
1. Learn the product inside and out.
Understand what makes fiber different from cable or DSL, and be able to clearly explain the value—speed, reliability, future-proofing, and support for smart devices. You’ll be the expert in the room, so own that.
2. Focus on relationships, not quick wins.
MDU sales have long cycles. You're not just closing deals—you’re building trust with property managers, developers, and investment groups. Be consistent, professional, and patient. Follow-up is everything.
3. Understand the property owner’s pain points.
They care about tenant retention, NOI (net operating income), and ease of management. Speak to how fiber helps with those. Don’t just sell internet—sell outcomes: fewer complaints, higher occupancy, more value.
4. Know your market.
Study the local competition, ongoing developments, and who owns what. This industry rewards people who do their homework.
5. Stay organized.
You’ll juggle multiple properties, timelines, and decision-makers. Keep your CRM updated, track your follow-ups, and always prepare before meetings.
6. Be solution-oriented.
Every property is different. Be ready to customize the approach—whether it's a bulk agreement, an access deal, or phasing a build-out. Flexibility and creativity go a long way.
7. Believe in what you’re offering.
Fiber isn’t just a utility—it’s a top priority for modern renters. When you believe that, it shows in how you pitch it.