SEO Trends You Need to Know About - Article from NAA News & Publications

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From National Apartment Association
Digested from Inc.

Google mobile first indexing may finally come in 2018, but there are other trends you need to be aware of.

Everyone is gearing up for Google’s long-awaited mobile-first index that will take priority over its desktop index.

But there are other trends that could affect your SEO in 2018.

Voice search is increasing in popularity, with ComScore predicting that 50 percent of all searches could be voice searches by 2020.

“As voice search receives higher volumes, you should apply the principles of semantic search and try to meet user intent with the appropriate information,” Kristopher B. Jones writes for Inc. “This will be crucial, as voice assistants pull answers from the rich snippet box on Google.”

As the importance of voice search grows, so does visual content. That is why Jones advocates a multimedia SEO strategy in 2018.

“[The importance of visual content] will produce a greater need to curate content that increases engagement and social shareability,” Jones writes. “While Google will never admit it, many experts suspect user signals and social signals serve as either a core or indirect influence on organic rank. Consider that Facebook posts with images receive 2.3 times more engagement than those that don't.”

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